In our last blog entry, we covered five essential areas that your small-and-medium-sized enterprise (SME) should consider before you go out to court potential investors. Those tips were largely related to ensuring your house is in order.
Equally important are the pointers below, which are concerned with the actual pitch itself. There is no better way to sabotage your SME by meeting potential investors with your pants down.
Cover picture: Singaporean entrepreneur Adrianna Tan pitching Wobe. She definitely has experience pitching investors.
So what exactly should your presentation toolkit contain? Who should make the introductions? We list out four important points to ensure that fresh capital you seek makes its way securely into your company’s bank account.
- Get all the help you need
Whether it’s in preparing the information, training the management team to make the pitch, getting introduced to the investor, or even having someone to support you at the meeting itself, do not hesitate to ask for aid. Fund raising is an important component of any SME’s success, without which your survival could be at stake. This is the time to put aside ego and differences and get the assistance you need to maximize your chance of success.
- Be prepared
We cannot emphasize enough the importance of being ready for the investor meeting. Reputation is everything when you’re raising funds. Set the right tone by ensuring the team you bring along is well prepared and has sound domain knowledge. This not only applies to the company’s financials, background and future plans, but also to the industry you’re operating in, as well as your competitors. Be informed, be competent and be intelligent – there is no faster way to turn someone off than by saying something stupid or absurd.
- Have a pitch deck
As a continuation to the point above, you need a pitch deck that kicks ass – regardless whether it is to be flashed on a screen, or printed out, bound professionally and distributed to the potential investors. This deck should be a comprehensive file containing a detailed business plan, including the company history, go-to-market strategy, the challenges you’re trying to address, and future roadmap.
- Have your books in order
While you are preparing for that all-important meeting, the last thing you want to worry about is your back office. Neither should it be in a state of disarray, as you are planning for your company’s future.
One way to ensure this does not happen is to work with PikoHANA. The Singapore-based technology firm runs your back office and systems so you don’t have to, all for an affordable flat monthly fee tailored to suit your business needs.