As a small business owner, it’s essential to stay on top of your industry, your local community, and advertising methods in general. There are a lot of aspects of running a business, from managing payroll and keeping track of expenses to pushing your products and making sure you have happy customers. Managing all of that can be overwhelming at times, but many techniques and methods have come out to help small business owners.
Many of these techniques, methods, and a great deal of excellent advice can be learned by simply picking up a book and hearing from people who have been in your position before. Here are five of those books that I suggest every small business owner should read.
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5. Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins
In this book, Jim Collins researches multiple great companies that have sustained their profits and success for over fifteen years in an attempt to answer two questions: Can a company go from being mediocre (or worse) and change to be sustainable over the long-term? If so, what are the universal characteristics that distinguish a company that has moved from good to great?
Many leaders will be surprised by his study’s findings and will be empowered by the results. Collins goes in-depth into different leadership types, and the types of leaders found running the world’s top companies. He also explained the “Hedgehog Concept” to take a business from good to great, and a variety of other factors that can help any small business owner up their game.
4. Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0) by Vern Harnish
Harnish combines the most essential topics of being a small business owner and adds his own insight in this book, giving a well-rounded read that will fuel your small business from this point forward.
Harnish will lay out exactly what management has to do to take a business from good to great, and will also detail multiple phases of growth that all businesses will pass through on their way to sustainable success.
3. Uncommon Service: How to Win by Putting Customers at the Core of Your Business by Francis Frei & Anne Morriss
With customer service clearly being an essential aspect of any small business, this book explains specific ways that small business owners can leverage their skills to retain customers, acquire new ones, and keep everybody satisfied.
It’s a straightforward and to-the-point read that will give you a lot of takeaways.
2. The Trusted Advisor by David H. Maister and Charles H. Green
This book will illustrate many great philosophies and approaches that you can adapt and apply to your own small business. The book gives real-world examples to help you see the full potential of the information on every page.
The best part is, the authors encourage you to jump around and skim as needed so that you can focus on getting the information you need rather than trying to digest a bunch of things that may not be that important to you at this point in time.
1. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy
This book is truly a roadmap to success. Brian Tracy is known for his innovative ways of teaching business and doing business. You will absorb a great deal of knowledge in this book and you will surely be referencing it for years to come. Everything is specific and to-the-point, so you don’t have to worry about trying to grasp something in a way that applies to your business or industry.
If you’re looking for a book that is concise, clear, and takes it step-by-step rather than being vague and general, this is the book you need to read.
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